For the past nine months, the graphic designers in the American College of Surgeons Division of Integrated Communication have pooled their collective talents and experience in an effort to redesign the Bulletin of the American College of Surgeons. The September 2012 issues is the first edition of the Bulletin that follows this new format.
This redesign represents the first full-scale makeover for the magazine in more than 23 years. The primary goal in creating this new, contemporary look for the publication was to provide ACS members with a more reader-friendly format. We have added color-coded tabs for the various sections of the magazine, including features, columns, and news. We’ve added boxed “highlights” to longer feature stories, so readers can determine at a glance whether the subject matter interests them. We’ve also added more pull quotes to add further emphasis to the key points of feature stories.
Three people in the Division of Integrated Communications deserve all the credit for developing and implementing the redesign: Mary Beth Cohen, Tina Woelke, and Bernie Kagel. They are to be commended for completing this project and creating what we believe is a more visually appealing and easier-to-read publication.
Please let us know what you think of the redesign, and, as always, we welcome your story ideas.